Greggs, a bakery products makes in the UK, has partnered with Sherwood Press Group to create new packs for cupcakes.

A Korsnas Artisan board was used for print while Gratterpalm designed the graphics.

Sherwood Press packaging design and innovation manager Kim Durose said the real challenge was to re-engineer a strong easy loader design that is sufficient to form a hybrid carry pack, without spoiling any internal structural elements.

According to the firm the packs were lightweighted, as part of the internal elements that would form a neat closure that fits inside the box.